Is Balayage Still in Style? The Trend Explained

Balayage, a French term meaning “to sweep,” is a hair coloring technique that has become a fixture in modern hair fashion. The trend remains highly relevant, though its application has evolved significantly from its original form. It began as a freehand painting method to create soft, natural highlights but has adapted to meet demands for both high-impact color and low-maintenance styling. Its enduring popularity stems from its ability to deliver dimension and a seamless grow-out.

Why Balayage Endures

Balayage involves hand-painting lightener onto the hair’s surface, feathering the color up toward the root without full saturation. This strategic application prevents the creation of a harsh line of demarcation, allowing the color to grow out softly. This soft transition significantly reduces the frequency of salon visits, making it a cost-efficient and low-maintenance option.

The resulting look mimics the way the sun naturally lightens hair, creating a dimensional, sun-kissed effect. By leaving the natural base color at the root and strategically placing lighter pieces, the technique creates depth and movement within the hair. Balayage can be customized to work on nearly all hair colors, textures, and lengths. The focus is on enhancing the hair’s natural flow rather than imposing a uniform color pattern.

Modern Balayage Variations

To achieve maximum brightness, the technique has merged with traditional methods, resulting in a hybrid known as foilyage. This process involves painting the lightener onto the hair and then wrapping the sections in foil. The foil traps heat, accelerating the chemical reaction and allowing for a higher degree of lift and a brighter result. This adaptation is useful for clients with darker hair who desire a noticeable color change.

Another evolution is the incorporation of the money piece, a concentrated, face-framing highlight. This technique involves lightening the strands immediately around the face to create a bright focal point. The money piece is often foiled for maximum impact and then seamlessly blended into the rest of the balayage. This combination allows for a high-impact look that still maintains the soft grow-out.

The technique also adapts to current color trends, moving beyond traditional blonde and caramel tones. Stylists now use the balayage method to apply colors like smoky silver, dimensional red, and sunlit brunette. Reverse balayage is used for clients with over-lightened hair to reintroduce depth by painting darker tones back into the hair. This strategic placement of lowlights creates the necessary contrast for the lighter pieces to stand out.

Balayage vs. Other Current Techniques

Traditional foil highlights involve weaving hair into precise sections and fully saturating them with lightener from root to tip. This method creates a uniform, structured, and often more visible contrast, requiring frequent root touch-ups to avoid a harsh line as the hair grows. Balayage, by contrast, is freehand and feathered, resulting in a softer, more blended appearance.

Newer, specialized techniques like Airtouch offer an alternative to the classic balayage aesthetic. Airtouch uses a blow dryer to push shorter hairs out of the section before applying lightener, ensuring only the longer strands are colored. This method creates an extremely diffused and seamless blend, often requiring less retouching than traditional balayage. The choice between balayage, foils, or Airtouch depends on the desired outcome, but balayage remains the preferred option for a soft, dimensional, and naturally sun-kissed look.