Goji berries (wolfberries) are popular nutrient-dense foods, but their placement in grocery stores is often inconsistent. Since they are most frequently sold dried, their location depends on how the store organizes dried fruits and specialty health products. Knowing the three most common areas for the dried variety will significantly narrow the search.
The Most Common Location: Dried Goji Berries
The most reliable place to find dried goji berries is in the aisle dedicated to dried fruits and nuts, often situated near items like raisins, dried cranberries, and trail mixes. They are usually packaged in small, resealable bags or clear plastic containers, typically ranging from four to sixteen ounces in size. These packages often feature health-focused branding, such as organic or non-GMO labels, which helps them stand out among more conventional dried fruit options.
Larger supermarkets and health food stores also stock dried goji berries in the bulk foods section, sold by weight from clear bins. This area is a good option for shoppers who need a larger quantity or prefer to purchase only a small amount for a recipe. A third common spot is the dedicated “natural foods” or “superfoods” aisle, grouping items like chia seeds and flax seeds. Here, the berries are shelved alongside other health ingredients, sometimes near protein powders or nutritional bars.
Specialty Forms and Alternative Aisles
Goji berries are processed into several other forms, each located in a specific area. Goji berry powder, which is used to mix into smoothies or baked goods, is typically found in the supplement or functional foods section. The powder is often packaged in tubs or pouches and shelved near other powdered ingredients like spirulina or protein supplements.
Goji berry juice or liquid extract is usually located in the refrigerated juice section alongside other health-focused beverages or in the shelf-stable health drink aisle. These liquid forms are less common than the dried berries but are sometimes stocked by stores with a large selection of natural products. Fresh goji berries are extremely rare in standard grocery stores. If a store carries them, they will be in the refrigerated produce section, likely in small plastic clamshells near other specialty berries.
Quick Tips for Finding and Buying
When searching for goji berries, the most direct approach is to ask a store employee for the exact aisle or section. This is especially helpful in large stores where the layout may vary between locations. Shoppers should also check endcap displays or temporary promotional shelves, as specialty items are sometimes placed there to draw attention.
Checking the store’s website or mobile application can also provide the exact aisle location, a feature offered by many modern grocery chains. Since goji berries are frequently sold under organic or health food brand names, focusing the search on those specific labels helps narrow down possibilities. Look for packaging that emphasizes the product’s origin or organic certification.